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For Immediate Release: AD INDUSTRY VETERANS TEAM UP AND MAKE "FULL CONTACT" Top
Innovators from Hill Holliday, Tribal DDB, Modem Poppe New York. They revived the 50-year old Dunkin' Donuts brand to become a hip and hilarious leader in the 'coffee wars', took Pepsi on its first-ever integrated brand adventure reaching millions of kids across the globe, creative-directed two of the most talked about Super Bowl commercials ever for the Budweiser Clydesdales and helped "Whassup!" go viral across the digital universe. Tim Foley, Marty Donohue, John Young and Christopher Keefe have been behind some of the most effective and memorable campaigns in advertising. Now the creative foursome are coming together to make a whole new kind of impact with the launch of the integrated agency, Full Contact. Opening with offices in New York and Boston, Full Contact begins with an already promising roster of world class brands. The Full Contact partners boast a long history of advertising success with top national and global brands across countless categories. Coming out of Hill Holliday, Tim Foley and Marty Donohue spent over six years as the Group Creative Director team on the famed Dunkin' Donuts account. Together, they brought branding for Dunkin' Donuts back to life, resulting in the rare combination of the industry's most prestigious creative awards and double-digit retail sales growth. Foley's most recent success, "America Runs on Dunkin'" campaign, is the biggest push to date for Dunkin' Donuts and the first fully-integrated multimedia campaign in the company's history. This creative team, who've been together now for 15 years at four different agencies, have touched the likes of many powerful brands including Budweiser, Bud Light, John Hancock, Swiss Army, CVS, Marshalls and Sony. John Young and Christopher Keefe are also no strangers to successful partnership. For the last 4 years, the duo ran Keefe and Young, a crossmedia agency spawned from their well-established careers in advertising. Young, revered as a true pioneer of integrated branding, was Founding Partner and Chief Creative Officer of Tribal DDB Worldwide before teaming up with Keefe. At Tribal, Young created a fully integrated agency network consisting of 21 offices in 17 countries and within a few short years, Young's clients were honored with just about every significant advertising award and accolade. Prior to building Tribal, Young was Chief Creative Officer of Modem Poppe where he first met Christopher Keefe. Keefe's twenty-year career has been spent taking the idea of strategic marketing to literally global proportions. Before teaming with Young, he was Managing Director of Modem Poppe, launching the firm's Hong Kong office and heading up their Asia Pacific operations in Tokyo, Kuala Lumpur, Singapore and Sydney. Prior, Keefe held strategic duties at Digitas, the country's leading direct agency and worked at Ogilvy in Barcelona. Combined, Keefe and Young have worked on a remarkable array of brands including: Pepsi, McDonalds, Disney, IBM, Sony, Anheuser-Busch, Hasbro, American Express, and Microsoft …to name just a few. "We're happy as hell to have this agency come together," says Keefe. "We share a spirit and a great friendship. Now we share a company. With Full Contact, we hope to create a new agency brand that people will talk about and remember for years to come. If not, we'll sure have fun trying."
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